3 Top Tips for Email Deliverability and Open Rate

We picked the brain of our systems administrator, Shaun Swanepoel, on what can only be described as the fundamental, overriding, cardinal goal of any and all email marketers. Ok, that’s a bit dramatic, but listen up guys; we all want our emails to be delivered.

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So, take a look at Shaun’s top three tips on how to make sure your emails don’t bounce and your audience get to see what you’re dishing out.

1) Only send newsletters to people that want to receive emails from you;so only send emails to addresses that have opted in to receiving them – ie. you have obtained permission/consent from the subscriber –  and send your subscribers a monthly subscription reminder as to why they are on your list. People tend to forget.

2) Remove Inactive addresses that do not generate any responses over multiple mailings after a certain period of time. For instance, if you regularly email to your subscribers and a particular address does not generate any opens/clicks/calls/purchases; then that would be a candidate to remove from your list as the chances are very good that they won’t generate any response in the future.

3) Too frequent is too much and too late is too late. Don’t hound your subscribers with emails (don’t stalk them every 30min with a mail asking them to buy your products). Often, toning down frequency if you are a regular mailer improves response rates. Don’t send newsletters in an untimely manner like super late or super early – like 11pm at night or 4am the morning, chances are they might find you and forcefully give you a pair of cement shoes and a swimming lesson.

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So there you have it – be nice and do unto others. Bottom line folks, put yourself in your audience’s position.

If you found these tips helpful or you’d just like to know more about where to get some quick-drying cement for…renovating; give us a shout or comment below.