Anti-Spam Laws – How to Comply With CASL and CAN-SPAM

GraphicMail Canadian customers have a new feature automatically implemented to help comply with the Canadian Anti Spam Law (CASL). This feature sends out a verification email to subscribers to confirm that they indeed wish to subscribe to an email list and receive regular emails. Read on to find out why this addition is important to abide by anti-spam laws and how you can ensure that the law won’t be paying you a visit any time soon.   Double Opt-in is a great anti-spam measure Continue reading

Email Pricing That Suits You

The best email marketing application is much like the secret of happiness – it’s elusive, everyone wants it and there’s lots of businesses offering fake versions to unsuspecting people.

Ultimately, however, both are subjective – much like the secret to happiness, the best email marketing application will be different to different people!

The best email marketing application for you is based on your where your business is, what you need out of it and what you can afford.

The best email marketing application adjusts to your needs


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Inbox Preview and SpamScore – Beta Testing

Two exciting improvements have become available to improve user experience and deliverability for GraphicMail customers in the United States and South Africa with Inbox Preview and SpamScore.

These upgraded tools are currently in the beta testing phase, and as such are free to use by all GraphicMail clients. All we ask is that you take a minute of your time to rate the features (Inbox Preview or SpamScore) and tell us how we can better assist you. Read on to get the details on these powerful new developments and how they can boost your email marketing campaign!

Inbox Preview

Stop reading your horoscope and throw that crystal ball at a gypsy – now you too can see into the future with Inbox Preview!  

Inbox preview is great for your email marketing campaign

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Email Personalization in the Obama Campaign

If you want to make a couple hundred dollars quickly, use a knife.
If you want to make a couple thousand dollars quickly, use a gun.
If you want to make a couple million dollars quickly, use a politician.

Or email marketing, if the amazing success of the Obama campaign is any proof!

USA President Barack Obama’s election campaign’s story is almost fable-like.

Beating overwhelming odds, one man, one vision for change and one inspiring quote to rally behind – ‘Yes We Can’.
… the realistic (but not as glamorous version) has to do with email marketing, personalized email marketing to be exact!

Email Personalization was used extensively in the Obama Campaign

CC Image by Heather Katsoulis

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Email Tests – The 3 Email Tests You Can’t Do Without

Tests inspire tormented memories of late nights, blank minds and stressed students, but in email marketing tests mean early sends, full bank accounts and relaxed clients!

They epitomize the concept of looking before you leap.

Email tests offer email marketers the ability to see into the future and find out what will happen with their email marketing efforts, taking the surprise and uncertainty out of the equation.

Email tests - scary business

CC Image by timlewisnm

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