The past few blog posts covered growing your mailing list, sending top-notch email marketing text to your clients, and optimizing your landing pages for maximum client acquisition. If you’ve followed the tips contained in these digital codices, you should be sitting on a mountain of information! But what do you do with all that information? How do you use the fact that your client base consists of a certain demographic, nationality or gender? The answer is effective use of email segmentation – and this blog post will show you how! Continue reading
When it comes to email marketing sign up, size is everything!
You can’t expect to generate many sales with a dwindling contact list. Unsubscriptions, bounces and spam filters chip away at your mailing list everyday, which means that if you’re not working towards gaining more subscribers everyday, you’re losing out!
You have to be constantly growing your list if you expect to see any return on investment – the more contacts you have; the more sales you’ll produce!
The star of the show should be your email sign up landing page – every promotional email you send out, every advert that hits the web and every word that comes out of your mouth should encourage people to hit that link, visit the page and sign up for the ride!
Improving your landing page can increase leads by 96% according to a recent study by MarketingSherpa – isn’t it time you optimized this important aspect of your email marketing campaign?
Here’s some tips to get you started.
While you may receive a good response from an email to your grandma, trying to sell a product through a computer screen can be a frustrating process if you don’t know how to structure your email.
Fortunately, email marketing is both an art and a science! While your artistic creativity will be the driving force and face of your email marketing campaign, the science, statistics and data supporting it will be the engine that churns out the results – and with GraphicMail, that engine is a V8!
This blog will give you the science of writing and monitoring good email content to get your readers clicking, converting and cheering!
It’s been almost a decade since we began our journey here at GraphicMail.
For me it really did start as a journey. I met Paul on a raft trip down the Orange River in Namibia. We wanted to create a solution that enabled companies to connect with their customers. We focused on a dynamic email application which would be the basis to help our clients meet this goal. From the first email sent through the GraphicMail platform to the opening of our local office in Beijing, there have been many exciting milestones along the way.
Today’s milestone is the most exciting. I can announce that we’re being acquired by SMTP Inc. and merging with SMTP and SharpSpring.
Could you imagine going through school and merely being told at the end of the year you failed? No report card, test results or feedback. Just public humiliation. How would you ever hope to improve without at least a hint of direction?
Well, your email marketing campaign could be suffering from this fate if you’re not using and interpreting email reports correctly.