Writing good email is crucial to the game of email marketing.
While you may receive a good response from an email to your grandma, trying to sell a product through a computer screen can be a frustrating process if you don’t know how to structure your email.
Fortunately, email marketing is both an art and a science! While your artistic creativity will be the driving force and face of your email marketing campaign, the science, statistics and data supporting it will be the engine that churns out the results – and with GraphicMail, that engine is a V8!
This blog will give you the science of writing and monitoring good email content to get your readers clicking, converting and cheering!
It’s been almost a decade since we began our journey here at GraphicMail.
For me it really did start as a journey. I met Paul on a raft trip down the Orange River in Namibia. We wanted to create a solution that enabled companies to connect with their customers. We focused on a dynamic email application which would be the basis to help our clients meet this goal. From the first email sent through the GraphicMail platform to the opening of our local office in Beijing, there have been many exciting milestones along the way.
Today’s milestone is the most exciting. I can announce that we’re being acquired by SMTP Inc. and merging with SMTP and SharpSpring.
Could you imagine going through school and merely being told at the end of the year you failed? No report card, test results or feedback. Just public humiliation. How would you ever hope to improve without at least a hint of direction?
Well, your email marketing campaign could be suffering from this fate if you’re not using and interpreting email reports correctly.
Nobody likes a spammer. They’re those guys who come to a party and keep telling you the same story over and over hoping you’ll take an interest in their obscure hobbies.
But what if you’re that guy but you don’t know it?
Many email marketers find that their mail automatically gets sent to the spam folder or that their mail gets reported as spam – even when they had no intention to spam!
If this is happening to you, you better take a look at these guidelines and find out how you can prevent your mail being sent to the email spam folder, and your campaign to the trash can.
An email marketer without a mailing list is about as useful as a trap door on a lifeboat.
In order to keep your campaign afloat and not sink faster than the Titanic, you need to keep growing and maintaining your subscriber list – or risk hitting the iceberg of blacklists and the sharks of insolvency!
This post will be your life jacket in a sea of uncertainty. Read on to find some tips on how to grow your subscriber list and keep it sailing to success.