This month Savannah Tire really revved our motors with their June eMax Newsletter. This email has got it all. We’ve broken down a list of key elements this newsletter uses to engage their readers for higher open rates.
It always feels great when someone unexpected remembers your birthday. Even if it’s just a simple email, the thought can go a long way. That’s why for this month’s newsletter showcase we chose Desert Lanes Family Fun Center for their birthday eflyer mailing.
If you’re looking for an easy way to add some personalization to your email marketing, sending a birthday greeting to your subscribers is a great place to start. You can wish them a happy birthday by name right in the subject line with a personalization tag linked to the first names in your address book.
As always, remember to include alt tags for any images in an ecard or birthday flyer so your readers will know what you were trying to say if they cannot load images.
This month we choose Advanced Naturals for a two-part email sent out on April Fool’s Day. But they weren’t trying to fool any of their customers. They resent a mailing from the day before which contained an error caught by one of their customers. Advanced Naturals took the chance to admit to the mistake and alert their customers to the correction. It’s a very appropriate move, especially with a shoutout to the customer who spotted the error: “…we always value your feedback and we are pleased to hear that clients study our messages closely.”
1 – The Situation
Lufthansa, based in Germany, is the largest airline in Europe. Their leisure department needed an email marketing service to communicate with their customers. Lufthansa works across local and global tour operation networks to coordinate special fares for customized business needs.