May Newsletter of the Month: Desert Lanes

It always feels great when someone unexpected remembers your birthday. Even if it’s just a simple email, the thought can go a long way. That’s why for this month’s newsletter showcase we chose Desert Lanes Family Fun Center for their birthday eflyer mailing. If you’re looking for an easy way to add some personalization to your […]

SMBs gear up to embrace mobile in 2014

There has been a lot of discussion on how revolutionary mobile will be for business in the coming decade, and the fervor continues to grow with recent reports of Facebook’s mobile ad revenue jumping to nearly 60% of their total 2+ billion (Fast Company, 2014). More and more businesses are hoping to invest in mobile during […]

April Newsletter of the Month: Advanced Naturals

This month we choose Advanced Naturals for a two-part email sent out on April Fool’s Day. But they weren’t trying to fool any of their customers. They resent a mailing from the day before which contained an error caught by one of their customers. Advanced Naturals took the chance to admit to the mistake and […]

Corporate Case Study: Lufthansa Airlines

1 – The Situation Lufthansa, based in Germany, is the largest airline in Europe. Their leisure department needed an email marketing service to communicate with their customers. Lufthansa works across local and global tour operation networks to coordinate special fares for customized business needs.