Since the arrival of commercial internet in the mid 90s, websites have attempted to promote products and services to users around the world through flickering static on CRT screens in some form or another.
Due to a misunderstanding of online interaction, the early attempts of online marketing were largely laughable. Early emarketers typically came from a background in advertising using pamphlets, posters and brochures; and thus designed web pages in the same way.
We’re talking static, unresponsive pages that required early internet users to scroll in eight different directions to read a sentence pointing them to another page… full of the same scrolling!
If there was an internet hell, this was it!
Jump forward to today, and we often see a similar situation.
However, mobile devices have become the new desktop and promotional sites have become the new email – yet so many emails today are still plagued by bad layout design.