When it comes to email marketing sign up, size is everything!
You can’t expect to generate many sales with a dwindling contact list. Unsubscriptions, bounces and spam filters chip away at your mailing list everyday, which means that if you’re not working towards gaining more subscribers everyday, you’re losing out!
You have to be constantly growing your list if you expect to see any return on investment – the more contacts you have; the more sales you’ll produce!
The star of the show should be your email sign up landing page – every promotional email you send out, every advert that hits the web and every word that comes out of your mouth should encourage people to hit that link, visit the page and sign up for the ride!
Improving your landing page can increase leads by 96% according to a recent study by MarketingSherpa – isn’t it time you optimized this important aspect of your email marketing campaign?
Here’s some tips to get you started.