1 – The Situation
Davemail is a division of Fiore Communications—a full-service marketing, public relations, and advertising firm established in 1999 and based in Tallahassee, Florida. Davemail knows that providing consistent, useful information to customers is important, as nurturing relationships with existing customers is far more cost effective than trying to find new ones. “Like many small businesses, we are so busy taking care of clients that we have trouble finding time to work on attracting new ones.” says Dave Fiore, the man behind Fiore Communications. Read on to find out how becoming a Reseller has helped Davemail achieve their goals.