Newsletter Showcase – Cool Mags

Who doesn’t like kittens and puppies?

Obviously too much of a good thing can be a bad thing (no one wants to be that cat lady writing bad poetry in her 70s), but when it comes to newsletters, covering the page with adorable fur managed to grab our attention this week!

Much like cutting up a birthday cake, you need to dissect even the best looking things in life to understand how they tick – so lets get into how and why this newsletter works!

Who doesn't like puppies??

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May Newsletter of the Month: Desert Lanes

It always feels great when someone unexpected remembers your birthday. Even if it’s just a simple email, the thought can go a long way. That’s why for this month’s newsletter showcase we chose Desert Lanes Family Fun Center for their birthday eflyer mailing.

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If you’re looking for an easy way to add some personalization to your email marketing, sending a birthday greeting to your subscribers is a great place to start. You can wish them a happy birthday by name right in the subject line with a personalization tag linked to the first names in your address book.

As always, remember to include alt tags for any images in an ecard or birthday flyer so your readers will know what you were trying to say if they cannot load images.

March 2014 Newsletter of the Month

Newsletter of the Month March 2014

This month we showcase Froedtert & the Medical College of Wisconsin for their monthly health newsletter. We like how clean cut this email is alongside its easy to navigate layout. The content includes helpful hyperlinks where appropriate, and the stacked news items make it easy to progress through the email via scrolling.


In addition to monthly news updates, the email prompts subscribers to click on links for finding a physician, medical facility location, or classes and events. These are fantastic ways to keep readers engaged and familiar with Froedtert and the Medical College via online portals.

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