3 Effective Autoresponder Ideas for Online Retailers

Ecommerce and Autoresponders are great for eachother!Online retailers and eCommerce sites are the shopping malls of the 21st century.

Thanks to automated email marketing, businesses are now able to create a website, set up autoresponders and automatically market personalized products and recommendations at the ideal time  – all with minimal effort!

Modern civilization has truly become an effortless society – and email marketing has just become easier for online retailers.

According to The Lenskold Group 2013 Lead-Generation Marketing Effectiveness Study,
78% of successful marketers say marketing automation systems are most responsible for improving revenue contribution.

Here’s 3 quick and effective autoresponders that you can set and automate today!

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Video in Email

Videos in Email Last week the GraphicMail blog highlighted the importance of including images in your email for a lasting impression, but imagine if you came across an email with an image that danced across the screen, changed shapes and had sound playing.

Now THAT’s an email I would send to all my friends!

Those of you wondering how a regular image could possibly do this are in for disappointment: it can’t. Those of you who immediately thought ‘video’ get full marks and those of you who thought of a .gif image should be teaching the class!

Class is in session: read on to find out how you can incorporate video into your email.

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Images in Email

Images in email We live in an age where the average adult’s attention span is down to just 8 seconds – that’s less than a goldfish! So how do modern emarketers market to a bunch of goldfish in suits on their smartphones?

The answer, of course, is shorter, easier to digest email marketing content – and the king of understandable content has to be images.

People who read a message with an image are 55% more likely to remember it than messages with only text meaning that emails with images are at a distinct advantage compared to their less attractive counterparts!

With this in mind, designing email with images should become a priority for emarketers wanting to make a lasting impression on their clients – however, including images in email can be a risky business.

Read on to find out how to protect yourself from the pitfalls of including images in email!

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Responsive Email Design Guidelines

Responsive email design iconEmail design is crucial to a successful email marketing campaign. Making sure your email renders, is readable and easy to navigate often determines if your email marketing is successful or a failure.

Responsive email design is a powerful tool to accomplish this, but is often misused or misunderstood which causes disastrous results – like a Village People song.

Have no fear, grab a margarita and stick to these responsive design tips to find out how to keep your email campaign rolling!

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Writing Good Email with the AIDA Principle

Writing good email content with AIDAWriting good email is crucial to the game of email marketing.

While you may receive a good response from an email to your grandma, trying to sell a product through a computer screen can be a frustrating process if you don’t know how to structure your email.

Fortunately, email marketing is both an art and a science! While your artistic creativity will be the driving force and face of your email marketing campaign, the science, statistics and data supporting it will be the engine that churns out the results – and with GraphicMail, that engine is a V8!

This blog will give you the science of writing and monitoring good email content to get your readers clicking, converting and cheering!

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