Responsive Email Design Guidelines

Responsive email design iconEmail design is crucial to a successful email marketing campaign. Making sure your email renders, is readable and easy to navigate often determines if your email marketing is successful or a failure.

Responsive email design is a powerful tool to accomplish this, but is often misused or misunderstood which causes disastrous results – like a Village People song.

Have no fear, grab a margarita and stick to these responsive design tips to find out how to keep your email campaign rolling!

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Writing Good Email with the AIDA Principle

Writing good email content with AIDAWriting good email is crucial to the game of email marketing.

While you may receive a good response from an email to your grandma, trying to sell a product through a computer screen can be a frustrating process if you don’t know how to structure your email.

Fortunately, email marketing is both an art and a science! While your artistic creativity will be the driving force and face of your email marketing campaign, the science, statistics and data supporting it will be the engine that churns out the results – and with GraphicMail, that engine is a V8!

This blog will give you the science of writing and monitoring good email content to get your readers clicking, converting and cheering!

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Email Spam – You Could be a Spammer and Not Know it

Spam and mailing are always at a constant battle for attentionNobody likes a spammer. They’re those guys who come to a party and keep telling you the same story over and over hoping you’ll take an interest in their obscure hobbies.

But what if you’re that guy but you don’t know it?

Many email marketers find that their mail automatically gets sent to the spam folder or that their mail gets reported as spam – even when they had no intention to spam!

If this is happening to you, you better take a look at these guidelines and find out how you can prevent your mail being sent to the email spam folder, and your campaign to the trash can.

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Mailing List Growth – 3 Simple Tips

Mailing list growth with GraphicMail is fast and effective!An email marketer without a mailing list is about as useful as a trap door on a lifeboat.

In order to keep your campaign afloat and not sink faster than the Titanic, you need to keep growing and maintaining your subscriber list – or risk hitting the iceberg of blacklists and the sharks of insolvency!

This post will be your life jacket in a sea of uncertainty. Read on to find some tips on how to grow your subscriber list and keep it sailing to success.

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