4 Vital Email Marketing Features

Critical Email Application functions can be complexIt’s important to know about every tool at your disposal for success, and an email marketer’s tool is his email service provider.

The process of managing a successful email marketing campaign can be a simple, streamlined experience if you know about the tools that are critical to achieving success.

This blog post will outline the four most important functions to go from email marketing monkey to emarketing extraordinaire!

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Email Delivery and SMTP Relay

eMarketing Education with GraphicMailEmail is deceptively simple.

Create a promotional email, add some text and you’re ready to hit send!

Next thing you know, your clients are reading your email on their computer screens around the world! Sounds simple, right?

Well, not exactly.

The truth is, email delivery is quite a complex process!

While more mail means more success, it also means more risk! If you want to send out huge amounts of email, you need an email service provider to get your email to the right inbox, and not the spam folder.

Here’s an explanation of how email sending works – so that you’ll be the go-to-guy in the office when it comes to email!

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Responsive Email Design Guidelines

Responsive email design iconEmail design is crucial to a successful email marketing campaign. Making sure your email renders, is readable and easy to navigate often determines if your email marketing is successful or a failure.

Responsive email design is a powerful tool to accomplish this, but is often misused or misunderstood which causes disastrous results – like a Village People song.

Have no fear, grab a margarita and stick to these responsive design tips to find out how to keep your email campaign rolling!

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Writing Good Email with the AIDA Principle

Writing good email content with AIDAWriting good email is crucial to the game of email marketing.

While you may receive a good response from an email to your grandma, trying to sell a product through a computer screen can be a frustrating process if you don’t know how to structure your email.

Fortunately, email marketing is both an art and a science! While your artistic creativity will be the driving force and face of your email marketing campaign, the science, statistics and data supporting it will be the engine that churns out the results – and with GraphicMail, that engine is a V8!

This blog will give you the science of writing and monitoring good email content to get your readers clicking, converting and cheering!

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