Automating the Future with Email Automation

Email marketing research with GraphicMailIt’s a new year – new technologies, new strategies and campaigns!

But what new tools are there?

Online marketers are catching onto the idea that automated marketing tools are powerful, adaptable and gain more conversions with better leads in a short amount of time.

In fact, according to emailmonday, by 2020 customers will manage 85% of their relationships without talking to a single human… sounds like science fiction, doesn’t it?

Well you can take that tinfoil hat off because it’s already happening: automation users have a 53% higher conversion rate than those who don’t – and you can expect this number to rise steadily in the future!

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The Lowdown on Inbox by Gmail

 

Looks like Halloween has come 2 months late for email marketers…

Inbox by Gmail has been announced, bringing with it innovation, organization and ease of use… along with general panic, fear and lament from people behind email marketing campaigns! If you want to see for yourself, try it out here!

Every time Google announces a change to their email systems, emarketers seem to be all a flutter, however, just like with Gmail tabs and 2012 – the world didn’t end! (Sorry if that was a spoiler.)

Stop buying canned food, leave your raid shelter and unboard those windows – because we’re going to tell you exactly how to deal with this apparent emarketing e-pocalypse!

 

Inbox by Gmail on a phone!

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4 Vital Email Marketing Features

Critical Email Application functions can be complexIt’s important to know about every tool at your disposal for success, and an email marketer’s tool is his email service provider.

The process of managing a successful email marketing campaign can be a simple, streamlined experience if you know about the tools that are critical to achieving success.

This blog post will outline the four most important functions to go from email marketing monkey to emarketing extraordinaire!

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Email Delivery and SMTP Relay – How it Works

eMarketing Education with GraphicMailEmail is deceptively simple.

Create a promotional email, add some text and you’re ready to hit send!

Next thing you know, your clients are reading your email on their computer screens around the world! Sounds simple, right?

Well, not exactly.

The truth is, email delivery is quite a complex process!

While more mail means more success, it also means more risk! If you want to send out huge amounts of email, you need an email service provider to get your email to the right inbox, and not the spam folder.

Here’s an explanation of how email sending works – so that you’ll be the go-to-guy in the office when it comes to email!

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Responsive Email Design Guidelines

Responsive email design iconEmail design is crucial to a successful email marketing campaign. Making sure your email renders, is readable and easy to navigate often determines if your email marketing is successful or a failure.

Responsive email design is a powerful tool to accomplish this, but is often misused or misunderstood which causes disastrous results – like a Village People song.

Have no fear, grab a margarita and stick to these responsive design tips to find out how to keep your email campaign rolling!

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