5 Ways to Encourage Subscriber Engagement

5 Ways to Encourage Subscriber Engagement   Did you know? On average, consumers are only interested enough to open around a quarter of the email offers they receive – 24% for those received via work email and 26% for those received via personal email! This means that unless you’re already engaging your subscribers on a […]

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3 More Ways to Segment Your Email Sends

Are you tired of your inbox getting flooded with an endless stream of emails promoting stuff you have no interest in? So is everyone else – including the people on your mailing lists! Now that’s not to say that plenty of people aren’t interested in buying your product. But if you hit someone with the […]

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5 Game Changing Email Marketing Statistics

You gotta know the numbers – Rain Man knew the numbers, and he turned out just fine! Like Las Vegas, email marketing numbers are the bottom line for deciding when to invest and what to focus on – and unlike Las Vegas, you can always bet on email marketing! Don’t believe me? Take a look […]

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The Dos and Don’ts to Prevent Spam

The Dos and Don’ts to Prevent Email Spam We all hate spam. Since the dawn of Email Marketing, spam has been a thorn in the side of every reader, subscriber, marketer and ISP. The problem is, may honest email marketers find their email in the spam folder and their digital marketing campaign in the trashcan! […]