Gmail’s ‘Unsubscribe’ Link, the Long & Short of It

Ok so this could easily be seen as yet another assault on email marketers globally; but as we’ve seen in the past, there’s always a silver lining when it comes to Google‘s sometimes unpredictable behavior.

 

 

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Now, while the possibility does exist that certain people might not be as interested in your email marketing material as others; we have gone down this path before in terms of how you can make sure that your mails make it into the priority inbox. This time, however, it’s a teeny bit different. While getting into the priority inbox for Gmail requires a lot of communication and some skill with regards to subject line construction; making sure you don’t get ‘unsubscribed’ is a lot more straight-forward.

Think about it: if you send out content in your newsletter that captivates, educates and entertains consumers they would have no reason not to want more of what you’re dishing out. Here are three top tips that’ll help you stop your reader’s itchy fingers click on unsubscribe.

 

Educate

One of the key factors in gripping your audience, and one that ensures longevity in readership; if people feel like they’re getting value from what you’re putting out there then chances are they will want to see more of what you’re putting out there. Give your readers tips and tricks on how to use your product and they’ll come back for more.

 

Show Them, Don’t Just Tell Them

Make use of statistics, case studies and ‘real’ stories or examples so as to add credibility to your content. people like being shown how a product has worked for others, it’s tht group mentality that ensures your emails won’t get the axe.

 

Entertain Them

Imagery, video, links to interesting sites and a little bit of ‘humanness’ goes a long way in connecting with your audience. Don’t be scared to make use of media convergence in your email newsletters, just make sure they’re optimized for mobile viewing too – nothing worse than not rendering well on mobile.

 

There you have it folks; while there are some who’ll get the cut with Gmail’s newest feature, you’ll be just fine if you keep your readers in mind. Give us a shout if this was helpful, or if there’s something else you’d like some more info on.