3 Email Marketing Trends for 2015

It’s that time of year again! Namely the beginning of the year where gym membership is at an all time high, Facebook usage is at an all time low and everyone is looking to make this year better than the last. Email marketers are no different – we’re all trying to improve our campaign output, […]

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The Pros and Cons of Integrated Marketing Tools

Each tool that’s a part of an integrated marketing communications campaign fulfills a specific purpose in the grander scheme of your marketing efforts. This is not only because each reaches a different audience with different states of mind, but also because each tool has its own strengths and weaknesses. (more…)

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How Email Synergizes with Mobile and Social

Mobile, Social and of course, Email – the holy trinity of online marketing… Misusing any of the three could lead to damnation and online hellfire while synergizing the three leads to benevolent results of Godly proportions! However, getting all the tools to work together can be as daunting as bringing peace to a Metallica concert […]

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Newsletter Showcase – Cool Mags

Who doesn’t like kittens and puppies? Obviously too much of a good thing can be a bad thing (no one wants to be that cat lady writing bad poetry in her 70s), but when it comes to newsletters, covering the page with adorable fur managed to grab our attention this week! Much like cutting up […]

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