3 Ideas on Segmenting your Email Sends

Segmentation is an often underused tool in email marketing because it’s often seen as a complicated and confusing function. I’m here to tell you that’s not the case! Segmentation can simplify your email marketing strategy and start driving your marketing results towards the path of success! But, before we get into that, it’ll help to […]

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6 Reasons to use Email Marketing

Email marketing has always been the primary marketing tool for digital marketers thanks to its ease of use, cost effectiveness and ROI generation abilities. What marketers don’t realize is that email marketing has other added benefits that have made it the premier tool in relationship based marketing. Here’s some of the other reasons you should […]

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6 Reasons to use Mobile Marketing

We all know that email marketing is the ROI machine that churns a turnover year after year after year… but mobile marketing has hit the scene in a big way! Mobiles are great to reach your audience wherever they are whenever you need to, and they’re ideal for keeping your brand top of mind for the […]

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The Dos and Don’ts to Prevent Spam

The Dos and Don’ts to Prevent Email Spam We all hate spam. Since the dawn of Email Marketing, spam has been a thorn in the side of every reader, subscriber, marketer and ISP. The problem is, may honest email marketers find their email in the spam folder and their digital marketing campaign in the trashcan! […]

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Social Media with Email: The Why and How

Do you remember a world without likes, tweets, status updates, hashtags or chain letters proclaiming to be shared by those that really care? Me neither. But operating in the background through all these years was the granddaddy of social media – and I’m not talking about MySpace (because who still talks about that?), I’m talking […]