5 Subject Line Traits that Make you Click

eMarketing Education with GraphicMailEver wonder how gyms keep running? No, it’s not the twenty health enthusiasts who go weekly, it’s the salesmen who sell contracts to the hundred others that go once a month!

Some people just have the ability to persuade others… and some email marketers seem to have a natural talent to compel recipients to open their email just from creative use of their subject line.

Don’t believe me? Check out these subject lines that just begged us to click on them!

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3 Quick Email Drips For Online Retailers

eMarketing Education with GraphicMailOnline retailers and eCommerce sites are the shopping malls of the 21st century.

Thanks to automated email marketing, businesses are now able to create a website, set up autoresponders and automatically market personalized products and recommendations at the ideal time  – all with minimal effort!

Modern civilization has truly become an effortless society – and email marketing has just become easier for online retailers.

According to The Lenskold Group 2013 Lead-Generation Marketing Effectiveness Study,
78% of successful marketers say marketing automation systems are most responsible for improving revenue contribution.

Here’s 3 quick and effective autoresponders that you can set and automate today!

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Video in Email

Learning with GraphicMailLast week the GraphicMail blog highlighted the importance of including images in your email for a lasting impression, but imagine if you came across an email with an image that danced across the screen, changed shapes and had sound playing.

Now THAT’s an email I would send to all my friends!

Those of you wondering how a regular image could possibly do this are in for disappointment: it can’t. Those of you who immediately thought ‘video’ get full marks and those of you who thought of a .gif image should be teaching the class!

Class is in session: read on to find out how you can incorporate video into your email.

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Images in Email

Images in EmailWe live in an age where the average adult’s attention span is down to just 8 seconds – that’s less than a goldfish! So how do modern emarketers market to a bunch of goldfish in suits on their smartphones?

The answer, of course, is shorter, easier to digest email marketing content – and the king of understandable content has to be images.

People who read a message with an image are 55% more likely to remember it than messages with only text. This means that emails with images are at a distinct advantage when compared to their less attractive counterparts!

With this in mind, designing email with images should become a priority for emarketers wanting to make a lasting impression on their clients – however, including images in email can be a risky business.

Read on to find out how to protect yourself from the pitfalls of including images in email!

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3 Reasons Why Email Marketing Beats Other Mediums

Email Marketing AnalysisUsing the right tool for the right job is critically important for achieving desirable results, but how do you know what the right tool is? You have to understand which tools are good at which task in order to get the desired result.

However, not all tools are created equally – especially in the world of modern marketing.

This post will prove that email marketing is the tool every marketer should use for success because of its many tasks that it just does better than traditional marketing.

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