It’s not a friendly phrase, is it?
Well, that’s because it’s not a friendly place to be listed, especially if you are trying your hand at email marketing!
Being blacklisted can make anyone’s tea taste sour, but worse than that (yes there are worse things) it harms your deliverability more than a fair election on the Gaza Strip.
As an email marketer, you should know exactly what a blacklist is, how to avoid them and what happens when you find yourself on one – or you risk starting a war against people you can’t beat.
Tricking the Gmail Giant
As part of Google’s 12 step program to take over the world, Gmail was released in 2009 and quickly became a very popular alternative to other email clients on the market.
Gmail is currently the fastest growing email client on the market, and was last reported as having over 425 million active users in 2012!
Not fighting against giants wasn’t something your mother would teach you, but it was something you would learn on the playground – quickly.
And Gmail is quickly becoming that giant with it’s current growth rate.
So don’t fight it – why not learn to take advantage of it and get Gmail on your side? That’s exactly what this article will show you.
Google Government – Coming to a State Near You!
If you’re reading this, chances are CASL is already out hunting spammers day and night.
The full act can be found here, but if you’re like me, you don’t speak legalese – especially if it takes more than six scrolls and has no pictures!
That’s why this post will give you the downlow on what you need to know about Canada’s best super hero since Wolverine.
Canada is Dropping the Hammer on Spammers
(CC Image by Dennis Jarvis)
This month Savannah Tire really revved our motors with their June eMax Newsletter. This email has got it all. We’ve broken down a list of key elements this newsletter uses to engage their readers for higher open rates.
A Lamborgini without an engine isn’t a car. It’s a good looking paperweight.
Granted it’s an expensive paperweight, but it’s not effective at its purpose: driving and making your neighbors jealous.
This could be your email campaign… kinda. (CC Image – Dom Crossley)