Email Marketing in Five Years

The Future of Email Marketing It’s difficult to predict the future – especially in such an ever shifting industry like the digital marketing industry. However, if you expect to stay ahead of your competitors and dominate the inbox with your email sends you’ve got to keep an eye on developing trends within your industry. Have […]

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Email Delivery Rates Are Dropping in 2015

Getting your email to the inbox is the defining factor in any email marketing campaign. If your email can’t get to the inbox, it won’t be read and recipients will be unable to click-through and convert! In short, bad deliverability can grind your email marketing campaigns to a halt! Things aren’t getting easier, according to […]

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5 Ways to Encourage Subscriber Engagement

5 Ways to Encourage Subscriber Engagement   Did you know? On average, consumers are only interested enough to open around a quarter of the email offers they receive – 24% for those received via work email and 26% for those received via personal email! This means that unless you’re already engaging your subscribers on a […]

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3 More Ways to Segment Your Email Sends

Are you tired of your inbox getting flooded with an endless stream of emails promoting stuff you have no interest in? So is everyone else – including the people on your mailing lists! Now that’s not to say that plenty of people aren’t interested in buying your product. But if you hit someone with the […]

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5 Unbreakable Email Marketing Rules for Successful Sending

Email Marketing Rules for Successful Sending Every game has rules, and every player needs to know those rules before they start playing if they want to win. Email marketing is no different – except instead of amassing a score, you build ROI, engagement and of course, conversions! Knowing the rules of email marketing and what […]

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