Email marketing is more than just creating a newsletter and sending it. The marketing
value comes into play when analysing the key metrics on a newsletter send, which can easily be done with your drill-down GraphicMail reports.
Take a peek at the 7 key metrics that email marketers rely on:
· List size
· Delivery rate or deliverability in industry speak.
· Open rate
· Click-through rate
· Conversion rate
· Unsubscribes and spam complaints
· Historical comparisons