Our Key Email Metrics Have Changed!


Email marketing is more than just creating a newsletter and sending it. The marketing
value comes into play when analysing the key metrics on a newsletter send, which can easily be done with your drill-down GraphicMail reports.

 

Take a peek at the 7 key metrics that email marketers rely on:
·                     List size
·                     Delivery rate or deliverability in industry speak.
·                     Open rate
·                     Click-through rate
·                     Conversion rate
·                     Unsubscribes and spam complaints
·                     Historical comparisons

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