Gmail’s ‘Unsubscribe’ Link, the Long & Short of It

Ok so this could easily be seen as yet another assault on email marketers globally; but as we’ve seen in the past, there’s always a silver lining when it comes to Google‘s sometimes unpredictable behavior.

 

 

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Now, while the possibility does exist that certain people might not be as interested in your email marketing material as others; we have gone down this path before in terms of how you can make sure that your mails make it into the priority inbox. This time, however, it’s a teeny bit different. While getting into the priority inbox for Gmail requires a lot of communication and some skill with regards to subject line construction; making sure you don’t get ‘unsubscribed’ is a lot more straight-forward.

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Ace Social Media Stats for your Email Marketing

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Big surprise folks, social media continues to dominate branding, marketing and pretty much every other imaginable means of business to consumer engagement platform globally. Not only are consumers relying heavily on channels like Facebook and Twitter in particular, to connect and communicate with big businesses; they’re also relying on these platforms for user-generated reviews. That’s right, the one thing every business dreads and the reason for the increase in social media community managers being appointed to big business.

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