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The What, Why and How of Email Preheaders

You know whether you’re going to love or hate a book from the first line on the first page.

It sets the tone for the whole experience of the narrative. You only need to look at the classics of literature to find evidence of the fact that the way you start a novel is just as, if not more so, important than the way you end it.

So why not apply this principle to your emails?

This is why it is important to know what a preheader is, why you should include it and how you can create one in your GraphicMail email editor.

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Writing Great Subject Lines for Mobile Devices

Let’s face it, the ‘writing‘ is on the wall when it comes to mobile browsing and the amount of people who read their emails on mobile devices.  With this in mind, we thought it would be a good idea to give you a few top tips on how to make sure your emails, and specifically their subject lines, get the attention they deserve.

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Gmail’s ‘Unsubscribe’ Link, the Long & Short of It

Ok so this could easily be seen as yet another assault on email marketers globally; but as we’ve seen in the past, there’s always a silver lining when it comes to Google‘s sometimes unpredictable behavior.

 

 

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Now, while the possibility does exist that certain people might not be as interested in your email marketing material as others; we have gone down this path before in terms of how you can make sure that your mails make it into the priority inbox. This time, however, it’s a teeny bit different. While getting into the priority inbox for Gmail requires a lot of communication and some skill with regards to subject line construction; making sure you don’t get ‘unsubscribed’ is a lot more straight-forward.

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It’s 2014 and we’re bringing it!

It’s full steam ahead here at GraphicMail and we’re gearing up to bring you more features, revamps and industry-leading pieces.

Design tips, opinions on new digital marketing developments and, of course, a few cheeky pieces courtesy of our ace staff members. GraphicMail’s experts are back in the swing of it and we’ll be kicking up a marketing storm this year.

2014 sees our continued commitment to giving you the best the industry has to offer, so get in touch and tell us what you think. We’re always happy to answer any questions you might have and remember, you’re more than welcome to send us a testimonial or two to feature.

Let’s get cracking!