Tag Archives | email marketing

Snippet Step Four

The What, Why and How of Email Preheaders

You know whether you’re going to love or hate a book from the first line on the first page. It sets the tone for the whole experience of the narrative. You only need to look at the classics of literature to find evidence of the fact that the way you start a novel is just […]


Writing Great Subject Lines for Mobile Devices

Let’s face it, the ‘writing‘ is on the wall when it comes to mobile browsing and the amount of people who read their emails on mobile devices.  With this in mind, we thought it would be a good idea to give you a few top tips on how to make sure your emails, and specifically […]


Obama, the NSA and Digital Marketing; what You Should Know

While the recent news of Obama’s aim to ‘reign in’ the way in which and extent to which the NSA gathers personal data, through corporate databases comes as a welcome change; we’d like to give you a little breakdown of how this won’t affect you…if you follow best practices that is. (more…)