Snippet Step Four

The What, Why and How of Email Preheaders

You know whether you’re going to love or hate a book from the first line on the first page.

It sets the tone for the whole experience of the narrative. You only need to look at the classics of literature to find evidence of the fact that the way you start a novel is just as, if not more so, important than the way you end it.

So why not apply this principle to your emails?

This is why it is important to know what a preheader is, why you should include it and how you can create one in your GraphicMail email editor.

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Writing Great Subject Lines for Mobile Devices

Let’s face it, the ‘writing‘ is on the wall when it comes to mobile browsing and the amount of people who read their emails on mobile devices.  With this in mind, we thought it would be a good idea to give you a few top tips on how to make sure your emails, and specifically their subject lines, get the attention they deserve.

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Obama, the NSA and Digital Marketing; what You Should Know

While the recent news of Obama’s aim to ‘reign in’ the way in which and extent to which the NSA gathers personal data, through corporate databases comes as a welcome change; we’d like to give you a little breakdown of how this won’t affect you…if you follow best practices that is.


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