Tag Archives | email segmentation

Obama, the NSA and Digital Marketing; what You Should Know

While the recent news of Obama’s aim to ‘reign in’ the way in which and extent to which the NSA gathers personal data, through corporate databases comes as a welcome change; we’d like to give you a little breakdown of how this won’t affect you…if you follow best practices that is. (more…)

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3 Top Tips for Email Deliverability and Open Rate

We picked the brain of our systems administrator, Shaun Swanepoel, on what can only be described as the fundamental, overriding, cardinal goal of any and all email marketers. Ok, that’s a bit dramatic, but listen up guys; we all want our emails to be delivered.   So, take a look at Shaun’s top three tips on how […]

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Segment your lists for targeted messages

One of email marketing’s most valuable tools is segmentation: with lists segmented by subscriber characteristics like age, gender, past purchase behavior and even location, you can create and send content that relates directly to those you’re looking to get in connect with. (more…)

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Segment your lists for a 40% higher open rate!

Imagine for a moment, if you will. Your newsletters, guaranteed to be opened. Well, in an ideal world, but you can certainly get close to it. With lists segmented by information like age, gender, past purchase behaviour and even location; you can create and send content that relates directly to those you’re looking to get in contact with! […]

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