While the recent news of Obama’s aim to ‘reign in’ the way in which and extent to which the NSA gathers personal data, through corporate databases comes as a welcome change; we’d like to give you a little breakdown of how this won’t affect you…if you follow best practices that is.
We’re really on a roll with our post –send analysis tools here at GraphicMail. First we revamped our entire key metrics calculations, then we brought you heatmaps; enabling you to see exactly where people click on your email newsletters. Well, this week we’re going one step further.
We picked the brain of our systems administrator, Shaun Swanepoel, on what can only be described as the fundamental, overriding, cardinal goal of any and all email marketers. Ok, that’s a bit dramatic, but listen up guys; we all want our emails to be delivered.
So, take a look at Shaun’s top three tips on how to make sure your emails don’t bounce and your audience get to see what you’re dishing out.
One of email marketing’s most valuable tools is segmentation: with lists segmented by subscriber characteristics like age, gender, past purchase behavior and even location, you can create and send content that relates directly to those you’re looking to get in connect with.