Gmail’s ‘Unsubscribe’ Link, the Long & Short of It

Ok so this could easily be seen as yet another assault on email marketers globally; but as we’ve seen in the past, there’s always a silver lining when it comes to Google‘s sometimes unpredictable behavior.






Now, while the possibility does exist that certain people might not be as interested in your email marketing material as others; we have gone down this path before in terms of how you can make sure that your mails make it into the priority inbox. This time, however, it’s a teeny bit different. While getting into the priority inbox for Gmail requires a lot of communication and some skill with regards to subject line construction; making sure you don’t get ‘unsubscribed’ is a lot more straight-forward.

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Getting into Gmail’s Priority Inbox

Right; we’ve all been talking about Gmail’s new compartmentalized inbox, and there’s been ‘for’ and ‘against’ arguments; all with merit. However, despite what’s being said, one thing is for certain: as marketers we’re going to have to work harder and be more resourceful if we want to end up in the priority inbox.
Although it might seem challenging, we’ve got a few things you can do to ease your way into pole position and hit the mark in any inbox really.

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