Tag Archives | Gmail

Gmail’s ‘Unsubscribe’ Link, the Long & Short of It

Ok so this could easily be seen as yet another assault on email marketers globally; but as we’ve seen in the past, there’s always a silver lining when it comes to Google‘s sometimes unpredictable behavior.         Now, while the possibility does exist that certain people might not be as interested in your […]


Getting into Gmail’s Priority Inbox

Right; we’ve all been talking about Gmail’s new compartmentalized inbox, and there’s been ‘for’ and ‘against’ arguments; all with merit. However, despite what’s being said, one thing is for certain: as marketers we’re going to have to work harder and be more resourceful if we want to end up in the priority inbox. Although it might […]