Gmail’s ‘Unsubscribe’ Link, the Long & Short of It

Ok so this could easily be seen as yet another assault on email marketers globally; but as we’ve seen in the past, there’s always a silver lining when it comes to Google‘s sometimes unpredictable behavior.

 

 

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Now, while the possibility does exist that certain people might not be as interested in your email marketing material as others; we have gone down this path before in terms of how you can make sure that your mails make it into the priority inbox. This time, however, it’s a teeny bit different. While getting into the priority inbox for Gmail requires a lot of communication and some skill with regards to subject line construction; making sure you don’t get ‘unsubscribed’ is a lot more straight-forward.

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Getting into Gmail’s Priority Inbox

Right; we’ve all been talking about Gmail’s new compartmentalized inbox, and there’s been ‘for’ and ‘against’ arguments; all with merit. However, despite what’s being said, one thing is for certain: as marketers we’re going to have to work harder and be more resourceful if we want to end up in the priority inbox.
Although it might seem challenging, we’ve got a few things you can do to ease your way into pole position and hit the mark in any inbox really.

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