Gmail’s ‘Unsubscribe’ Link, the Long & Short of It

Ok so this could easily be seen as yet another assault on email marketers globally; but as we’ve seen in the past, there’s always a silver lining when it comes to Google‘s sometimes unpredictable behavior.

 

 

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Now, while the possibility does exist that certain people might not be as interested in your email marketing material as others; we have gone down this path before in terms of how you can make sure that your mails make it into the priority inbox. This time, however, it’s a teeny bit different. While getting into the priority inbox for Gmail requires a lot of communication and some skill with regards to subject line construction; making sure you don’t get ‘unsubscribed’ is a lot more straight-forward.

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