You know whether you’re going to love or hate a book from the first line on the first page.
It sets the tone for the whole experience of the narrative. You only need to look at the classics of literature to find evidence of the fact that the way you start a novel is just as, if not more so, important than the way you end it.
So why not apply this principle to your emails?
This is why it is important to know what a preheader is, why you should include it and how you can create one in your GraphicMail email editor.
This week we teamed up with the quirky team from I Wear Your Shirt to get the word out about GraphicMail.
These guys have been around form some time now and have found a really unique way to create awareness around featured brands. GraphicMail will be their final campaign and it’s been so much fun being a part of their awesome marketing endeavor.
Check out Jason’s email marketing tips blog and do yourself a favor and watch their hilarious email tips video.
So, it’s that time of the year. Ad:Tech has rolled our way and San Francisco is playing host to what is arguably the most prestigious and all-encompassing digital conference in the world.
GraphicMail will, of course, be strutting our stuff at the conference next week along with other big players like Google and AOL; playing our part in a forum where the world leaders in digital technology can come together and share new ideas and industry-leading tips on how to take advantage of the digital sphere.