Ever wondered what inspires people to click through to certain links in your newsletters, rather than others; or maybe there’s this recurring trend in clicks that you just can’t seem to understand or get to grips with?
While loads of people are punting for social, let’s not forget that stalwart of sales and customer acquisition – email. A recent study by Custora shows that online retailers have quadrupled their new customer acquisitionsthrough email,. and that’s just in the last 4 year! Not a chance you’d want to let slip by, right?