Tag Archives | marketing analysis

Become an Email Marketing 007!

Ever wondered what inspires people to click through to certain links in your newsletters, rather than others; or maybe there’s this recurring trend in clicks that you just can’t seem to understand or get to grips with? (more…)

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Of Course Email Is Still The Biggest Online Seller!

While we’re not saying mobile and social marketing isn’t effective, take a look at what’s happening in email; it’ll knock your modern media feet from right under you.   While loads of people are punting for social, let’s not forget that stalwart of sales and customer acquisition – email. A recent study by Custora shows […]

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Our Key Email Metrics Have Changed!

Email marketing is more than just creating a newsletter and sending it. The marketing value comes into play when analysing the key metrics on a newsletter send, which can easily be done with your drill-down GraphicMail reports.   Take a peek at the 7 key metrics that email marketers rely on: ·                     List size ·                     […]

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