Ok so we’ve all been harping on about this whole responsive design thingamabooger, and with good reason. As users, we all want to experience web browsing as consistently as possible, right? If you answered yes then we can confirm that you’re alive and are in fact a web user. Thing is, it’s not always been easy or even possible to design sites that ‘respond’ well to mobile devices, but lucky for us all it’s pretty much standard these days…or should be.
Writing in all its forms has, in the last ten years or so moved into an arena where everyone with an opinion feels they have what it takes to bleed their musings into the digital ether. From the food-blogging elite to the narcissistic lifestyle writers and all those in-between, our industry has become a free for all; this said, how much of what is written these days actually ends up in lateral conversation or caffeine-induced reading spurts.
While the pace of modern media shows no sign of slowing, the ability to keep up and, more importantly, stay close to the top of the reading list can easily become a soul-destroying affair. Here are a couple of things to keep in mind when you’re looking to write captivating content and external marketing communications.