Writing Great Subject Lines for Mobile Devices

Let’s face it, the ‘writing‘ is on the wall when it comes to mobile browsing and the amount of people who read their emails on mobile devices.  With this in mind, we thought it would be a good idea to give you a few top tips on how to make sure your emails, and specifically their subject lines, get the attention they deserve.

If you’re aware that a substantial number of your clients may be reading your emails on a mobile device, you’re going to have to make your subjects lines a lot shorter…and punchier. Some mobile devices (iPhone, for example) can show most of the characters in a subject line, while others (such as the BlackBerry) tend to show fewer than 10. In these cases the “from” line may be more important for getting recipients to open your email; if they know it’s you, they’ll probably open the mail.





Think of a subject line as your first impression. And we all know how important it is to make a great first impression, so here are a few top tips on getting it right:


1. The 2-2-2 principle


The 2-2-2 principle is something you should keep top of mind when crafting mobile-friendly subject lines. The first 2 stands for the two seconds you typically have to compel your customer to pay attention. The second 2 represents the first two words of your subject line that determine whether or not your customer will read the rest of the subject line. The third 2 stands for the “to” in today. Why does your email matter today?


2. Keep it short and to the point


If you were in an elevator with a potential employer and you only had a few seconds to sell yourself, I’m guessing you wouldn’t start with some long-winded monologue about where you grew up and how much you loved little league. Get to the point. The only way you’ll inspire your customers to open your email is if they know exactly what’s inside and are intrigued.


3. Don’t be afraid to ask questions


Asking a relevant question is a great way to create engagement. It sparks the curiosity factor. Often times, questions lead to a click through because your customers want to know the answer to the question you posed.


Now, we’ve given you a few top tips on how to get your mail opened on mobile, but how about determining in the first place how many of your clients actually USE mobile devices…well, here we go: To find where your customers are reading your emails and determine if this affects your strategy, go to Google Analytics (if you don’t use Google Analytics, now would be a good time to sign up) browse to Visitors -> Mobile -> Mobile Devices.  Make sure you check out their screen sizes too to see what the majority of the devices are showing, you can do that at Visitors -> Browser Capabilities -> Screen Resolutions.


Right, now that you’re all set for mobile email domination, give us a shout and let us know how it went. We’d be happy to add on or give you more tips.


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